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Magness Oil Company


Magness Oil Company | C-Stores | July 24, 2017

No matter what industry you are in or what business you are running, if you work with customers, then creating a satisfying customer experience should be number one on your list. And when it comes to creating returning and dedicated c-store customers, the experience needs to be planned out from the moment they drive up to the time they check out and leave your store.

Here are a few tips to help you create the ultimate convenience store customer experience.

There is nothing more frustrating to a customer than walking into a convenience store only to discover the one thing they came in to purchase is out of stock. If this happens more than once to the same customer, the chance of them returning becomes slim to none. The same also applies to fuel. If a customer pulls up to purchase fuel and finds an “out of stock” or “no fuel” bag over the fuel pump more than once, it is probably safe to say that they will not be returning.

Having to drive to another store to find the items and amenities needed is the opposite of convenience. With Magness Oil Company, our c-stores owners are equipped with state-of-the-art technology to make sure they always meet the fuel demands of their customers. Our Fuel Logic technology is an all-encompassing dispatch software that enables c-store owners to order fuel in an expedited manner. The entire process is digitally tracked with GPS mapping functions, and the owner is notified of progress on their order with digital stats and real-time tracking. With Fuel Logic, convenience store owners can track fuel management and tank levels from any location. This includes ordering capabilities and alerts.

Many people have gone into that one store that is a bit on the scary side. The floor is sticky, shelves are bare, and the lighting seems to come and go as it pleases. These types of stores rarely get repeat visitors. Take pride in your store by making sure that surfaces are clean and the shelving offers enough room to walk between. If you have several marketing displays, make sure they are placed strategically throughout the store and not in the way of heavy traffic.

At Magness Oil, we know that convenience store owners need certain things to make their store run properly and to stay updated with the latest technology. Whether you are a branded or unbranded convenience store, we offer financing for POS systems, image upgrades, EMV Initiative, new fueling equipment, and lease property improvements. Keeping your store upgraded and kept up is just one way to ensure repeat business.

Long lines at a c-store are a big “no, no.” Your visitors want to get in and out as quickly as possible. Adding more checkers at the cash register during peak times of high traffic can help offset the amount of time customers are in line. In addition to more checkers, it is also a good idea to make sure workers are fully trained and knowledgeable before placing them on the floor or behind the register. This helps speed up the checkout lines when customers have questions or concerns.

Whether you intend on running your convenience store as branded or unbranded, Magness Oil Company offers a variety of options to help you run your store as smoothly as possible in order for you to be the most competitive in your market.

From our branding opportunities with top brands such as Exxon and Mobil to our Fuel Logic software and financing options, Magness Oil Company can get you on the road to running a successful c-store. And with our gas station roots and years of experience in the industry, we understand what it takes to own and operate a c-store. Give us a call today at 870-425-4353 to learn more about our services and our c-stores.